CAREdiZO: CARE Driven Innovation for Gender mainstreaming in Home, Micro-Enterprises & Micro-CSOs
The “CAREdiZO” project aims to tackle the gender care gap by promoting a gender-transformative approach in Home, Micro-enterprises, Micro-civil social organizations (CSOs), as well as raising the awareness of the whole society. Through utilizing innovative digital tools such as a community of practice, online living lab/co-creation workshops, two serious games, an e-course, trainings and a series of podcasts, the “CAREdiZO” project wishes to promote family-friendly practices in enterprises, encourage equal sharing of informal care at home, promote men to take parental-paternity leave to empower their role in care and family, raise awareness of the value of care work and reflect on the appreciation of the skills needed for that. With partners from Bulgaria, Cyprus, Greece and Lithuania, the “CAREdiZO” project aims to play a vital part in a future where women and men will be able to care for their beloved ones on equal terms.
Objectives
- Developing cross-sectoral, cross-border collaborations between countries about gender equality.
- Designing new approaches to encourage a dual earner dual carer model.
- Developing specialized training programs and building the capacity of Micro-enterprises and Micro-CSOs (with up to 10 employees) promoting gender mainstreaming and family-friendly policies.
- Challenging gender stereotypes with regard to care and work.
- Raising awareness of the value of care work and family friendly policies in all types of enterprises especially in Micro-enterprises and Micro-CSOs.
- Supporting, advancing and implementing comprehensive policies in Micro-enterprises and Micro-CSOs to succeed gender equality in the workplace as well as more work-life balance for both working women and men.
Results
- Serious games: 2 digital serious games, one addressed to directors/HR staff empowering directors and/or HR staff in the participating organizations to apply gender mainstreaming policies and find out good practices and the other to motivate and empower men to take the role of carer in the family.
- E-course: gamified e-course on gender mainstreaming and care.
- Podcast series: podcasts that challenge stereotypes and promote new role models.
Here you can listen to the various episodes made from each country:
–Greek Episodes - Good practice toolkit, research summaries and materials that can be used to continue raising awareness.
- Methodological guide: comprehensive methodological framework for replication.
The following organisations are involved in the project:
The coordinator:
Partners:
The project is co-funded by the European Commission, under proposal number 101191047.